BearingPoint. best campaign

Generating desirability and brand preference amongst young graduates.

To tackle a lack of preference compared to major consulting actors, we wanted to create a statutory recruitment campaign for BearingPoint that would specifically target graduates with a high potential who were just out of university.

Mission

How do we generate preference in a youthful audience that doesn't spontaneously look to consulting?

Our solution

We wanted to position BearingPoint as one of the best companies for new graduates from top-ranking French universities, and as a logical follow-up in their career paths. A target audience that is confident about its professional future, conscious of its worth on the job market, and therefore looking for ideal positions.

Claiming BearingPoint's deeply-rooted excellence, we asserted its place as a career stepping stone, setting the consulting firm apart while playing on aspirational codes. In so doing, BearingPoint adds up to tangible added value on the CVs of high-potential graduates. The digital campaign was launched early October, and will continue through trade shows and BearingPoint events.