Fédération Française de la Franchise. performing

Leading the franchise market to become established in your industry

While France is being increasingly driven by entrepreneurial ambitions, the franchise market is suffering from an issue with public perception. With specifications specific to each brand, franchise entrepreneurship is far from being clear, making the Federation’s mission difficult to apprehend.

The Challenge

Ensuring the Fédération Française de la Franchise is a leading authority on the Franchise market to become a key player for franchisees and franchisors.

Our Recommendation

Developing a range of tools to support franchisors and franchisees, as well as future market players.

An institutional website with an extensive documentary database and entertaining educational videos to enhance the experience and process of current franchisees and franchisors.

An e-learning platform to become a franchisee and provide information and training for future franchisees.

mediation platform aimed at franchisees and franchisors, as well as their clients. To better collect and communicate general public input and in so doing, support franchisees in managing customer relations.

Event-driven communication in support of Franchise Week which takes places in 17 French cities, creating a specific brand identity and a bespoke digital campaign.